In 40 years, Care Bears had never let an outside team add to the family. We did. The bears we created represent the present moment — not because the originals felt outdated, but because the world is more complex now.
The Brief
Celebrate Care Bears' 40th anniversary with a first large-scale digital profile collection and interactive story experience. First time CloudCo authorized an external partner to create new characters in the IP.
My Role
Led creative direction for 10,000 algorithmically generated assets, dedicated website and marketplace, animated hero collectibles, and a gamified narrative. Designed and introduced five brand-new Care Bear characters — the first external additions to the IP in the franchise's four-decade history.
15k
Unique NFTs
$237k
Initial Sale
$1.2M+
Secondary Volume
Sold out in 4 minutes.
Next Project
S&N Health