Healthcare brands default to clinical. I designed this one to feel like the first good morning of a new chapter — sunrise palette, natural light, real people who look like they've actually lived.
The Brief
Brand identity for a telehealth company founded by two women nurses, offering HRT for women and men's health services. Needed to feel like a lifestyle brand, not a clinical provider. Approachable, premium, and human.
My Role
Full brand identity system — logo, color palette, typography, photography direction, website design. Sunrise palette, generous white space, natural photography of real middle-aged people. Apple-level minimalism applied to healthcare.
Complete brand system ready for launch. Scalable across web, print, and in-clinic environments.
Next Project
Degen Dojo