Creative Director. LA-based.

I got into this because I love making things. I still do.

My background is in motion — title sequences, broadcast, VFX — but what I'm really interested in is the whole picture. The strategy behind the image. The system behind the moment. The feeling a brand creates before someone can explain why.

“Good design should make you feel understood.”

I believe play is methodology. That the audience's experience is the only honest measure of whether something is working. That good design should make you feel understood.

I've built brand worlds for Sanrio and Care Bears. Directed graphics for documentaries that changed how I see the world. Helped a healthcare startup feel less like a hospital and more like a new beginning.

“The mistake most designers make is forgetting to play. The second mistake is never stopping.”

I'm especially interested in what comes next — AI-assisted production, smaller teams doing bigger work, the tools that are changing what's possible.

Currently available for creative direction, brand identity, and visual systems work.

“My job is to show people their vision before they can name it.”

Let's build something.